50s pinup model Bettie Page dead at 85

betty page dies

Bettie Page, the 1950s famous pinup model died in Los Angeles on Thursday. She was 85.

Page never recovered after suffering a heart attack last week said her agent, Mark Roesler. Before the heart attack, Page had been hospitalized for three weeks with pneumonia.

Page was notorious for her near-naked photo shoots and blunt, black bangs.

Her saucy pictures helped spark the next decade’s sexual revolution. Her provocative poses made her an icon in American pop culture and she was one of the first models to appear in Playboy magazine.

“Bettie Page embodied the stereotypical wholesomeness of the Fifties and the hidden sexuality straining beneath the surface,” authors Karen Essex and James L. Swanson wrote in their 1996 book “Bettie Page: The Life of a Pin-Up Legend.”

Page wore nothing but a Santa hat in Playboy’s January 1955 centerfold. Playboy founder Hugh Hefner said her appearance in his magazine’s first year was a milestone.

After several marriages and a battle with schizophrenia, the ever-smiling brunette enjoyed a ‘rebirth’ in the ‘80s and ‘90s. Her image appeared on various posters, T-shirts and coffee cups.

In 2005, Bettie’s life was made into a film when Mary Harron directed The Notorious Life of Bettie Page, starring Gretchen Mol as the famous Page.