adidas and Parley for the Oceans Unveil First Performance Apparel and Footwear
adidas and Parley for the Oceans has unveiled the first performance products in the form of football jerseys for world-leading clubs Bayern Munich and Real Madrid, as well as the first UltraBOOST Uncaged Parley running shoe.
Along with the football jerseys, representing the first apparel to be produced under the partnership, the UltraBOOST Uncaged Parley is also the first mass production footwear to be created using Parley Ocean Plastic. Both products are made from up-cycled marine plastic waste recovered via Parley interception and clean-up operations in coastal areas of the Maldives, with the aim of driving global awareness and comprehensive solutions to the threat of plastic pollution in the oceans.
The adidas x Parley football jerseys was worn when Bayern Munich faced TSG 1899 Hoffenheim (Saturday 5 November) and when Real Madrid play Real Sporting de Gijón (Saturday 26 November). Made from Parley Ocean Plastic, created from up-cycled marine plastic debris, and water-based environmentally friendly prints, the all-white Real Madrid and all-red Bayern Munich kits feature the club logo, three stripes and sponsors’ logos in the same colour as the kit for a unique look.
The UltraBOOST Uncaged Parley, with 7,000 pairs available, features a knitted upper made from a mix of Ocean PlasticTM (95%) and recycled polyester (5%); the rest of the upper – laces, heel cap base material, heel webbing, heel lining and the sock-liner cover – is also made of recycled materials. Its design is inspired by ocean waves.
Eric Liedtke, adidas Group Executive Board member responsible for Global Brands, said:
“This represents another step on the journey of adidas and Parley for the Oceans. We have not only managed to make footwear from recycled ocean plastic, but have also created the first jersey coming 100% out of the ocean.”
“But we won’t stop there. We will make one million pairs of shoes using Parley Ocean Plastic in 2017 – and our ultimate ambition is to eliminate virgin plastic from our supply chain.”
adidas’ 2017 target will mean that at least eleven million bottles retrieved from coastal areas by the Parley Global Clean-up Network will be recycled and repurposed into elite performance sportswear. This plan forms part of a larger commitment by the brand to increase the use of more sustainable materials in its products and to make eco-innovation the new industry standard through implementation of the Parley A.I.R. Strategy (avoid, intercept, redesign), which aims to end the cycle of marine plastic pollution long-term.
Cyrill Gutsch, Founder, Parley for the Oceans, said:
“At this point, it’s no longer just about raising awareness. It’s about taking action and implementing strategies that can end the cycle of plastic pollution for good. Eco innovation is an open playing field. With the release of the Ocean Plastic jerseys and UltraBOOST Uncaged adidas x Parley shoes, we’re inviting every consumer, player, team and fan to own their impact under Parley A.I.R. and define their role within the movement.”
The Parley football jerseys for Bayern Munich and Real Madrid will be available on adidas.com/parley and in selected stores from Friday 4 November (Bayern Munich) and Thursday 24 November (Real Madrid).
The UltraBOOST Uncaged Parley will be available to purchase from mid-November. For more information on drop dates, sign-up at adidas.com/parley.