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These new Air Jordans are designed to encourage today’s rich ball players to rethink performance

Air Jordan 2012

I rarely play basketball, but I would still buy these kicks…if I win in some sort of gambling.

I say that because the highly anticipated Air Jordan 2012, the 27th model in the Air Jordan franchise, is gonna cost you a staggering $223. That’s a lot, considering that there’s nothing so special about these shoes except for the interchangeable sleeves and midsoles for performance customization.

The Tinker Hatfield and Tom Luedecke-designed footwear also boasts an “innovative Flight Carbon plate in the midfoot that is made with a combination of glass and carbon fiber and is contoured to the natural shape of the foot for optimal support.” Nice job, Nike, now please lower the price of these shoes —or else no one will buy them…except those sneakerheads.

Check out the video below to listen to Hatfield and Luedecke as they go in depth with the new Air Jordan.