Apple Sets New Pre-Order Sales Record; Apologizes for Website Problems

promo_iphone4_20100611Apple is very happy with the turn of events coming from its products. After the much-hyped sales for iPad, a tablet computer, during the last two months,  it is now the turn of iPhone 4 to bring in more revenue.

During the first day of pre-order sales for the latest smartphone upgrade, a total of 600,000 orders were placed.

“It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions,” Apple said in a statement. Due to the overwhelming access to the site, it was not able to handle the extra demand, causing some users to experience timed-out browsers or error messages.

“Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock,” continued the statement.

The number of pre-order sales is then times greater than the one experienced for iPhone 3GS.

Since the demand will probably exhaust current stock, the company already advised that all new pre-order sales will be delivered July 14 instead of during the general release date of June 24.