Audio-Technica Launches Succession Models for Solid Bass line-up, delivering incredible bass with uncompromised musical clarity
Philippines – 17 March 2016 – Audio-Technica, the award-winning choice of studio professionals and musicians, is enabling music-lovers to experience full and textured bass levels more viscerally with the addition of seven in-ear and over-ear headphones to its popular Solid Bass® range. The new range of products features the revolutionary Deep Motion High-Res Audio Drivers and Dual Phase Push-Pull Drivers for an enhanced audio experience.
Bass heads who love music with heart-thumping power and punch can now listen to hard rock, hip-hop, metal, electronica and other bass-driven music the way it is meant to be heard, at affordable price points and in absolute comfort. The high-resolution audio is a first for Solid Bass. Although the Solid bass line-up focuses on bass, Audio-Technica has still managed to maintain the low-, mid- and high-frequency components of music without overpowering each other.
“Audio-Technica’s Solid Bass family has a well-earned reputation for faithfully reproducing impactful bass sound. The new models we’re launching in South East Asia continue this tradition while bringing the best balance of price and performance with unparalleled user experience,” said Vincent Chan, MD, Audio-Technica, SEA. “The new Solid Bass headphones range stretches across in-ear to over-ear models. We have a model that’s ideal for our consumers, wherever and however they want to experience their music.”
Designed for the ultimate bass audio
All seven headphones are designed to produce musical compositions with a well-rounded presence and outstanding bass reproduction.
The ATH-CKS1100iS uses two facing 12.5mm, Dual Phase Push-Pull drivers which improves response with outstanding linearity resulting in enhanced acoustic reproduction, delivering expressive sound with reduced distortion over a wide range of frequencies. The CKS1100iS comes with high-resolution audio which is a first for Solid Bass. With the Dual Airflow Bass Venting System, it provides precise control of diaphragm movement for high-resolution audio. To improve high-frequency characteristics, the CKS1100iS has DLC (diamond-like carbon) with high hardness close to diamond in front of the diaphragm.
The addition of machined aluminium housings reduces unwanted vibration from driver movement for extended mid-high frequency reproduction. The exclusive A2DC-type (Audio Designed Detachable Coaxial) detachable 1.2m cable increases the resistance and maintenance of the noise.
CKS990iS, CKS770iS and CKS550iS
Engineered specially for a deep sounding bass that does not compromise on the mid and high frequency contents, the CKS990iS, CKS770iS and CKS550iS in-ear headphones are designed with various features that allow users to experience unimaginably full and textured bass. The Solid Bass In-Ear headphones features Dual Magnetic-Field Drivers to bring powerful yet precise bass reproduction in all 3 models. The position of additional magnet in front of the driver brings powerful yet precise bass reproduction
Just like the CKS1100iS, CKS990iS features the Dual Airflow Bass Venting System for precise control of diaphragm movement for high-resolution audio. DLC coating is also featured in the CKS990iS to ensure good quality high frequency characteristics. The CKS770iS and CKS550iS features the Airflow-Bass Venting System which provides excellent air damping. Additionally, the CKS770iS comes with machined aluminum housings which contributes to extended mid-high frequency reproduction.
The ATH-WS1100iS Solid Bass Headphones uses large 53 mm Deep Motion Hi-Res Audio Drivers, designed exclusively with ultra-powerful magnetic circuit, dual aluminium housing and extra airflow-bass venting to optimize air damping for transparent and massive bass sound. Like the CKS1100iS, WS1100iS comes with high-res audio which is a first for Solid Bass. It delivers more detailed sound through capturing the nuances of analogue music in higher-resolution formats, in the same way high-definition images reveal more details than their low-resolution counterparts.
The ATH-WS1100iS has dual-layer earpads to achieve increased isolation of the audio as comfort is a priority in keeping with today’s increasingly mobile consumers.
WS770iS and WS550iS
The two Solid Bass Over Ear headphones, ATH-WS770iS and ATH-WS550iS, feature the 53mm drivers which deliver impactful bass, along with smooth, accurate midrange and treble, for those who want to hear their music with power punch. In addition, WS770iS has Dual-aluminium rigid enclosure design with aluminium stabilizer and anti-vibration design to produce precise mid-high frequency.
Smartphone controllers provide flexibility
All Solid Bass models feature an in-line remote that provides the ability to control volume, play, pause, fast forward and rewind music playback functions on compatible Apple and Android devices. The remote also allows users to answer calls over the headphones.
Polished design for the minimalist
Specially designed to project a chic and sleek look, the new range of Audio-Technica Solid Bass headphones boasts the signature 3.5mm gold-plated stereo L-shaped mini-plug and comes in a range of attractive colors:
Solid Bass In-Ear Headphones
• The ATH-CKS1100iS is available in Black.
• The ATH-CKS990iS is available in Black.
• The ATH-CKS770iS is available in Black, Red, and White.
• The ATH-CKS550iS is available in Black Gold, Black, Blue, Red, and White.
Solid Bass Headphones
• The ATH-WS1100iS is available in Black.
• The ATH-WS770iS is available in Black Red and Gun Metal.
• The ATH-WS550iS is available in Black Gold, Black Red, and White.
Visual Grand Prix (VGP) 2016 Lifestyle Award
VGP is among the most sought-after and respected consumer electronics awards in Japan, with judging criteria including quality of product design, performance and technological innovation.
The Hi-Res Audio logo is granted to hardware devices that have been approved as “Hi-Res Audio” by the Japan Audio Society. This logo certifies that the hardware device supports high frequency playback of 40kHz or higher.
Pricing & Availability
The following new models are now available from authorised Audio-Technica resellers at the following recommended retail prices (RRP) below:
• The ATH-CKS990iS Solid Bass In Ear Headphones: Php6,399
• The ATH-CKS770iS Solid Bass In Ear Headphones: Php3,899
• The ATH-CKS550iS Solid Bass In Ear Headphones: Php2,299
• The ATH-WS770iS Solid Bass Over Ear Headphones: Php7,149
• The ATH-WS550iS Solid Bass Over Ear Headphones: Php4,999
The following models will be available in April 2016:
• The ATH-CKS1100iS Solid Bass In Ear Headphones: Php11,599
• The ATH-WS1100iS Solid Bass Over Ear Headphones: Php12,499
For inquiries, contact Philippe Gadgets & Accessories, the exclusive distributor of Audio-Technica in the Philippines: Tel. no. 928-8087 or Official Audio Technica Philippines Facebook Page, (http://on.fb.me/1M9AzHt)