Call of Duty: Modern Warfare 2 as Biggest Entertainment Launch
Activision and Infinity Ward‘s Call of Duty: Modern Warfare 2 broke records as biggest entertainment launch during the first five days. The honor includes surpassing records made in box office, book launches and music album releases. This claim however, is for North America and United Kingdom sales only and does not consider per units sold, as pointed out in Kotaku.com.
The first-person shooter video game was published for platforms Microsoft Windows, Playstation 3 and XBox 360. It raked in $550 million in the first five days of release with $310 million during the first day.
The sales output had defeated music’s bets N Sync‘s No Strings Attached for US and Oasis‘ Be Here Now have combine sales that does not reach $550 million. Literary world’s Harry Potter and The Deathly Hallows took $197 million on the first day and film industry’s The Dark Knight $66.4 million on day one where nowhere near the $310 million first day sales. (NOTE: new film record holder, New Moon took $73 million on first day.)
These however are sales revenues. It’s a different matter for units sold.
The last Harry Potter book sells an average $18 while film ticket sales are around $7.25. A single unit of Call of Duty: Modern Warfare 2 is worth $59 – in all platforms.
In this toss-up, the boy wizard series and the films sold more books (9 million units) and tickets (10 million units), respectively, over the game discs (5 million units).
The previous record holder for video games is Grand Theft Auto IV with 6 million units sold at $500 million sales.