Caltex rolls out online game for charity
Caltex, one of the world’s leading energy brands and marketed by Chevron Philippines Inc. (CPI), is helping three charity organizations generate awareness and funding by recently launching an online game called “Captain Bubbly’s Enjoyable Journey”
The game features a hot air balloon which players keep afloat until they reach their destination while dodging obstacles along the way. Obstacles that hit the balloon slow it down and drain the life bar. Game ends when life bar hits zero.
The game which can be accessed after “liking” the Caltex Philippines Facebook page, has four stages or destinations: Ilocos to Manila, Manila to Bicol, Bicol to Bohol, Bohol to Zamboanga. Player earns P10 by reaching their target destination. Player has the option to donate earnings to one of three charities or continue playing. Caltex will convert game earnings to cash donations for charities selected by player.
The three recipient non-profits are Project Seahorse Foundation (PSF) for environment, Smokey Mountain Team for sports and Hospicio de San Jose (HSJ) for education.
CPI Caltex Brand Manager Veronica Pangilinan said, “Caltex has always been active in partnership with non-profit groups that positively impact people’s lives. These disadvantaged groups of people are also host communities of Caltex, living next or near our terminals and facilities. We created this simple online game so that these partner non-profits of Caltex will be able to draw upon a global network of like-minded people.
To create the game and facility for donations Caltex partnered with Ammado, a global funding network for non-profits. Ammado connects non-profits, socially responsible companies and engaged individuals in a unique, interactive environment. It harnesses the power of the Internet to accelerate communication, awareness and fundraising.