Articles Posted in the " Press Release " Category







  • What does it mean to be a Superstar?

    What does it mean to be a Superstar?

    When the Superstar shoe was first launched by adidas back in 1969, the word ‘Superstar’ was unambiguous. Today, the word has been corrupted to the point of confusion. So this year adidas Originals sets out to question what it means to be a superstar.