Chinese theme park offers 50 percent discount to women wearing miniskirts

Guilin Merryland Miniskirt

In an effort to attract more tourists, the Guilin Merryland Resort in southern China has launched a bizarre campaign that encourages female visitors to show some skin.

According to Shanghai Daily, the theme park is offering half-price admission to women in miniskirts measuring less than 38 centimeters. Female staff with rulers are stationed at the entrance of the resort to ensure proper skirt length. Those sporting skirts shorter than 38 cm will automatically be granted discounts, and, no, shorts and dresses don’t count.

“The stipulation aims to encourage female visitors to showcase their beauty in summer,” said Li Wenxing, deputy manager of the park. “We have been hearing negative comments about the campaign since we launched it, but their numbers are decreasing every year.”

The campaign is timed to coincide with Merryland’s “water-splashing festival” in July and August. Miniskirts and water fights? Merryland, indeed.