Coca-Cola goes green with eco-friendly billboard
I don’t know how nature friendly Coke is, but this should make them feel better.
If you drive along Northbound EDSA-Forbes in Makati City, Philippines, you’ll see this billboard made of thousands of Fukien tea plants (Carmona retusa), a species capable of absorbing air pollutants.
The 60 x 60 foot billboard was unveiled last week by the beverage giant together with the World Wide Fund for Nature (WWF). According to the press release, each plant can suck up to 13 pounds of CO2 in a year, on the average.
“Recyclable materials were used for the overall make-up of the billboard. 3,600 pots were used, recycling old bottles of various Coca-Cola products. These bottles were filled with a potting mixture made up of a combination of industrial by-products and organic fertilizers—a formulation that is stable and light-weight . These bottles were also designed to hold the plants securely and to allow the plants to grow sideways. Additional holes were made for proper drainage and for holding the drip lines in place.
A drip irrigation system, also known as trickle irrigation or micro-irrigation, was especially installed for efficient water distribution. This irrigation method saves water and fertilizer by allowing water to drip slowly to the roots of plants, through a network of valves, pipes, tubing and emitters. The system is operated on a schedule to distribute water with nutrients to the plants. It provides the plants with what they need when they need it.”
Hopefully this will inspire others to find clever and green ways to promote their products in the future.
[Image by WWF-Philippines / Lory Tan]