Esquire magazine’s Augmented Reality (AR) issue has arrived!

So what’s with this AR thing? Make sure you have a computer with a woking webcam, buy the magazine, download the AR software and point the marker on the cover of the magazine on your webcam to make Robert Downey Jr. pop to life on your screen and see other things in the magazine start talking and moving.

Here’s a video of Esquire Editor David Granger demoing the interactive magazine.