From “Go To Hell” to “Hell Awaits”
Dante’s Inferno is set to be introduced with a 30-second spot during the fourth quarter of the game between the New Orleans Saints and the Indianapolis Colts.
Some of the contents of the advertisement will have to go, like the dead babies and the nudity scenes. The tagline “Go to Hell”, which Electronic Arts (EA) has been using, will be revised to “Hell Awaits.” Research indicates that majority of people watching the games may not be familiar with the first book of the epic novel Divine Comedy where the game was based. It was also said that CBS, who is broadcasting the game, does not like the original tagline, thus, prompting the change.
The first book in the epic novel is entitled Inferno and the author is Dante Aligheri.
The game has been touted as being similar to the God of War game series. It tells the story, like in the novel, of Dante as he goes through the nine circles of hell in search of his beloved Beatrice. The twist of course is that Dante battle his way in with hell’s monsters.
Dante’s Inferno is set to be released simultaneously for Playstation 3, XBox 360 and Playstation Portable on February 9, 2010 in North America, February 5 in Europe and February 4 in Australia.