Germany as a Gaming Industry Authority is Still Growing
Quo Vadis, an IT and gaming developers conference held annually in Germany, had some challenging topics tackled in this year’s event in Berlin last April 23-25. On their website, they stated “First chosen in 2007, the Berlin venue embodies everything games are about: youth culture, creativity and a love of play.” Every year they ask “Where are we headed?” This year, “(the) major emphasis has been placed on all topics related to online games.”
According to NewMediaTrendWatch.com, “There were 67,364,898 internet users in Germany (representing 82.7% of the population) in mid-year 2012 (June 30, 2012).” Out of those numbers, Germany is “home to 23 million active gamers” making Germany as “Europe’s largest gaming market,” according to a study by the Germany Trade and Invest (GTAI). “Total games revenue grew to EUR 1.8 billion in 2010. Although in the region of 14.5 million gamers use the internet as their primary gaming platform, German gamers are historically multi-platform users,” according to the study.
Going into specifics, in a report last November 2012 “Germany and the UK are the world’s top,” TotallyGaming.com reports, when it comes to social gaming, casino entertainment and online poker. “The study, conducted by Socialnomics, found that nearly 20 percent of the time devoted to playing online casino (or poker) games takes place through social networking sites, with over 60 percent of people playing at least once a day.” With those numbers in some specifics genres, gaming sites like PartyPoker are steadfast in making sure new visitors get acquainted to the revamped social card game via de.partypoker.com/how_to_play.html and other community-based links within their site. With poker games included in Facebook, “Germany is one of the world’s biggest social gaming markets. Total industry revenue for 2011 is expected to amount to EUR 127 million – a figure which is expected to rise to EUR 183 million in 2014. Around 40 million Germans are members of online social networks. Facebook dominates the market,” GTAI details.
With those data, game developers and industry movers and shakers that attended Quo Vadis have been concerning themselves with the development of the online gaming phenomenon. In a blog post about the conference shared by npruehs.de, “Richard Garriot (pioneering game developer and global ambassador for space travel privatization according to his website) was talking about how he tripled his father’s yearly salary in a few weeks with his first successful game, and how players ripped apart his carefully designed economy system of Ultima Online in minutes after release. Garriot stressed the importance of social gaming (which he was calling tribal gaming), stating that we seem to care so much more about playing with our friends than with strangers.” Ed Fries, advisor for SPARQ.me and a game guy, “was wondering where free-to-play would be going from now: To him, free-to-play shouldn’t mean ‘play the game and then buy some stuff’ – that’s what he calls ‘play the game and then buy some stuff’.”