Globe successfully attracts 49% switchers from rival networks
The full year 2012 financial performance of Globe Telecom saw the company increasing its base and attracting more subscribers, evidently growing across the board in all market segments – mobile or broadband.
With game-changing product offers and cornering the latest devices with exclusive privileges, Globe has captured the sweet spot of customers at the height of its competitors’ aggressive switching campaigns launched during the second half of 2012.
This was spelled out in a recent survey conducted by global consumer research firm Nielsen, which indicated rival network’s subscribers switching to Globe. According to the survey, 49% of total SIM switchers to the Globe network came from competition.
The study, commissioned by Globe and conducted independently by Nielsen Philippines from January 9 to December 2012 was among 12,937 respondents in randomly selected areas nationwide both from urban and rural areas, who currently own a SIM. It helped Globe determine the real impact of its rival’s switching campaigns which ran from July to December 2012.
“Leading the market with innovation and customization, Globe continues to reinforce its position as a strong and formidable challenger in the market with sustained subscriber gains despite the aggressive switching campaigns and negative tirades of our competitors. We are bringing in this huge source of inspiration and motivation as we sustain growth momentum this year and in the years to come,” said Ernest Cu, Globe President and CEO.
During the second half of 2012, Globe postpaid segment added nearly 135,000 subscribers amidst competitors’ attractive offers and plan application discounts. On the other hand, its prepaid and TM segments acquired a combined 1.3 million subscriber base during the same period on the back of a strengthened product portfolio and value-for-money promos. Finally, its broadband segment gained close to 88,000 subscribers during the last six months of 2012 capitalizing on innovative services that delivered the fastest internet speeds at home or while on-the-go.
The growth across all business segments’ subscriber bases has brought cumulative mobile subscribers to 33.1 million and broadband subscribers to 1.7 million by end-2012, up 10% and 18% from previous year respectively. This paved the way for the company to close the year on a high note with consolidated service revenues soaring to an all-time high of P82.7