Google Attacks Apple over New Developer Policy

google-appleApple is not only good in creating innovative gadgets, it is also good in creating enemies. After Adobe, it is now¬†Google‘s turn to attack the Cupertino, California company.

The mobile advertising arm of the search engine giant made some remarks regarding a change in the developer’s agreement policy of the company that will have great effect in its advertising tools for the iPhone.

The agreement declares that critical usage data can only be transmitted if it “is provided to an independent advertising service provider whose primary business is serving mobile ads (for example, an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent).”

The founder of mobile advertisement company AdMob, Omar Hamoui, said in response that “This change is not in the best interests of users or developers.” He believes that in the history of technology and innovation, competition delivers the best outcome and that artificial barriers to competition hurt users and developers and stall technological progress.

AdMob was purchased by Google.

Apple has unveiled its own advertising network, the iAd.