“Limitless” Wins Weekend Box Office with $19 Million
If there were doubts about Bradley Cooper‘s crowd-drawing power, the 36-year-old actor erased them all over the weekend as “Limitless” opened with an estimated $19 million to top the North American box office.
Receiving help from the tested star power of Robert DeNiro, Cooper proved that he can attract viewers without the assistance of his “Hangover” co-stars. “Limitless,” considered Cooper’s first real test following the surprise success of “Hangover,” benefited from a heavy promotional campaign that started during the Super Bowl. The film, directed by Neil Burger, tells the story of a struggling writer who stumbles upon an experimental pill that speeds up brain function.
Coming in second for the second-straight week was the animated film “Rango,” which added another $15.3 million in its third weekend. “Rango,” whose main character is voiced by Johnny Depp, has now earned a total of $92.5 million in North America. Last week’s box-office champ, “Battle: Los Angeles,” slid to No.3 with $14.6 million for a $60.6 million cume. The week’s other new releases, the crime drama “The Lincoln Lawyer” and the alien-themed comedy “Paul,” rounded out the top five with $13.4 million and $13.2 million, respectively.