Wear red and get noticed.

Scientists at the University of Rochester have found that women who wear a red outfit on a date with a man will be treated more generously and hold her date’s attention more carefully than her non-red-wearing counterparts.

Through five psychological tests, Andrew Elliot, professor of psychology, and Daniela Niesta, post-doctoral researcher, show that the color red makes men feel more romantic toward women. And men are unconscious of the role the color plays in their attraction.

The study was published in a psychology journal, and men who took part looked at photos and said they would spend more cash on a woman wearing a red shirt, than the same woman in a blue shirt.

When wearing red, a woman was also more likely to score an invitation to the prom and to be treated to a more luxurious date.

Professor Andrew Elliot said: “It’s fascinating to find that something as ubiquitous as color can be having an effect on our behavior without our awareness.”

The color has usually been linked with romantic and sexual matters, from red hearts on Valentine’s Day, to red-light districts.

The current findings have clear implications for the fashion business, product design and promotion.

Of all the colors, red is the most sensual. But, wear red with caution.