Mozilla “Do-Not-Track” Tool Coming Soon

Users of Mozilla‘s Firefox browser may soon be given the option to prevent advertisers from collecting personal information.

Mozilla technology and privacy officer Alex Fowler said in a recent blog post on the company’s Web site that they are now developing a browser tool that could stop advertisers from tracking users’ Internet habits. The “Do Not Track” tool is part of Mozilla’s campaign to protect the privacy of users while they are online. “When the feature is enabled and users turn it on, Web sites will be told by Firefox that a user would like to opt-out of OBA [online behavioral advertising],” Fowler said.

However, Fowler also admits that for the app to work as intended, Web sites must also be willing to cooperate and respect users’ choice to opt out of behavioral advertising. The app works by sending a “do-not-track” HTTP header to sites every time a user clicks on a web page, but site owners must approve the request for the tool to be effective.