Obama uses iPhone to win support

US Democratic candidate Barack Obama is set to spin the iPhone into a political recruiting device with an application aimed at getting the vote out.

The software has a “Call Friends” option to help manage contacts in swing states.

In a recent blog entry the campaign wrote: “With only 33 days left, it’s more important than ever to call your friends and family to make sure they are registered and voting for Barack.”

The blog also said that it hoped the “Call Friends” feature would “create thousands of additional personal contacts” – that would then be turned into votes.

The application also passes on up-to-date news from the campaign, plus video, photos and talking points to help convince friends to vote for the candidate.

Both Mr Obama and Mr McCain have turned to the web to raise money, to YouTube to air adverts and to Facebook to raise their profiles among the social networking set.