“Paranormal Activity 2” Scares Off Box-Office Competition
“Paranormal Activity 2” picked up where its predecessor left off, bowing with $41.5 million to top the weekend box-office and set a new record for a horror-flick opening.
The horror movie, which acts as a prequel to last year’s surprise hit, erased the $40.6 million record opening for a horror film set by “Friday the 13th” last year.
The haunted-house themed movie, which was produced for only $3 million, relied on good reviews and the drawing power of its predecessor to attract enough audience despite an R-rating. With the success of the “Paranormal” franchise, Paramount executive vice-president for distribution Don Harris said a third film is possible. “The company is certainly going to take a look at making a third but will be exceedingly careful in how to go about it,” Harris said.
Meanwhile, “Jackass 3D” increased its domestic haul to more than $87 million with $21.6 million, while the action-comedy “Red,” starring Bruce Willis and Morgan Freeman, took third place with $15 million. Clint Eastwood’s afterlife film “Hereafter” went into wide release for the first time and earned $12 million to land in fourth place.