Pennsylvania City Changes Name to “Super Size Me” Director’s New Film Title

Starting Wednesday, about 31,000 Pennsylvanians will become residents of the city of POM Wonderful Presents: The Greatest Movie Ever Sold.

The Altoona, Pa., government agreed, for a $25,000 fee, to temporarily change the name of the city to POM Wonderful Presents: The Greatest Movie Ever Sold, the title of filmmaker and documentarian Morgan Spurlock‘s new film about the role of advertising in American society. The Pennsylvania city will be officially known by the film’s title for a period of 60 days. The film is a sarcastic documentary about product placements and marketing in the movies, which, ironically, has a lot of sponsors, including beverage and fruit extract maker POM Wonderful.

“We live in a place and a time when it seems like everything is brought to you by some sponsor,” Spurlock told The Associated Press. “It starts to become this question of, ‘Where does it end?'”

Spurlock is best known for his 2004 docu “Super Size Me,” where the 40-year-old filmmaker ate nothing but McDonald’s food for 30 days as he explored the fast food industry’s influence on people’s diet.