Ruport Murdoch launches “The Daily” for the iPad

The Daily for iPad

On Wednesday, February 2, Rupert Murdoch, Chairman and CEO of News Corporation, announced the launch of The Daily on the iPad.

What is The Daily?

The Daily is a first-of-its-kind daily national news publication built exclusively as an application for tablet computing. It provides readers the engaging experience of a magazine combined with the immediacy of the web and the need-to-know content of a newspaper, all while elevating user experience beyond the printed word.

It is built from scratch for the iPad by some of the best in the business to bring you a package that’s smart, attractive, and entertaining. It takes full advantage of the iPad’s storytelling and sharing capabilities. Stories, photos, video, audio and graphics come alive the more you touch, swipe, tap and explore.

According to their press release, The Daily will publish news 365 days a year. The good thing about this application is that you don’t need to be connected to the Internet all the time to read it. Once you’ve downloaded the day’s issue, there is no need to be connected. All the articles, text and photos will be there; you only need a live connection to stream videos that you’ll find throughout the issue, to pull in the live feeds attached to some articles, and to comment and share. The Daily will publish news on sports, gossip and celebrity, opinion, arts and life, and apps and games. Also users can get localized weather reports and a customizable sports package.

Some highlights of The Daily include:

* Original content every single day of the year
* Original videos
* 360-degree photos you can explore by swiping
* Immersive photography
* Interactive charts, info-graphics and clickable hot spots
* The option to save articles to read later
* Web-friendly versions of articles you can share via Twitter, Facebook and e-mail
* Your favorite sports teams’ scores, news and photos
* In-app commenting — including audio comments
* Your local weather
* Crossword and sudoku puzzles every day

Is it free?
The Daily is absolutely free for 2 weeks. Then it’s just 99 cents a week or $39.99 a year. That’s around 14 cents or 11 cents a day, respectively.

Watch: Introducing The Daily

I personally haven’t tried it yet since it’s not yet available in the Philippines but if you are in the US or other supported countries, you should give it a try since it’s free for 2 weeks.

The Daily is currently exclusive for the iPad and can be dowloaded on the AppStore (http://itunes.com/apps/thedaily) but the company will announce availability on Android tablets and other platforms in the coming months.

For more information on The Daily go to: www.thedaily.com.