“Shrek Forever After” Rules Box Office

Shrek Forever AfterShrek Forever After” raked in the greens at the box office this weekend, but not as green as how the film’s producers wanted it to be. The fourth and last installment of the franchise collected $71.3 million in its opening weekend to debut at No.1. However, the three-day gross of “Shrek Forever After” was far from the two previous sequels of the franchise despite being shown in 3-D for the first time.

“Shrek the Third,” released in 2007, opened with $121.6 million, the highest opening for an animated film. “Shrek 2,” on the other hand, pulled in $108 million when it opened in 2004. DreamWorks Animation was still satisfied, though, with “Shrek’s” performance. “We’re obviously happy to be the No. 1 movie, which we anticipated,” said Anna Globe, the studio’s worldwide marketing head.

Iron Man 2,” which topped the box office the last two weeks, slid to No.2 with $26.6 million, pushing its three-week total to more than $251 million. “Robin Hood,” which stars Russell Crowe, took third place with $18.7 million, followed by “Letters to Juliet” with $9.1 million, and “Just Wright,” which took $4.2 million.

The other new film this week, “MacGruber,” a movie based on a “Saturday Night Live” sketch, kicked off its run with $4.1 million.