Snoop Dogg reveals new alter ego: Snoop Lion

Snoop Lion

Snoop Dogg wants to prove himself as a reggae artist. Yes, it’s true; he even has an alter ego.

In an attempt to parlay his career as a bland, overrated rapper into reggae stardom, the 40-year-old West Coast icon decided to become Snoop Lion, an equally bland reggae up-and-comer with a fake Jamaican accent.

The Doggfather recently announced his plans to release an album of reggae tracks (Reincarnated) under the name Snoop Lion, and now he’s giving fans a taste of his new song “Lalala.”

Listen here: