SoFA Presents Creative Design Ideas for the BlackBerry Barkada

Research In Motion (RIM) recently teamed up with the School of Fashion and the Arts (SoFA) Design Institute to showcase how BlackBerry® users can express their creativity and personalize their BlackBerry smartphones with fun designs and accessories.

Students Mick Perez, Chaley Tiu, Reese Lansangan, Thonee Llaneras, Leby Lipata, Wangyu Sajorda, Pinky Magalona, and Genesis Alcantara took on the challenge of designing accessories for the latest BlackBerry 7 smartphones. They were inspired by how BlackBerry smartphones can bring together Filipino barkadas wherever they may be.

BlackBerry Bold 9900 backdoor design by Genesis Alcantara
Fashion Design and Marketing student Genesis Alcantara’s sticker-and-bead design on the white BlackBerry® Bold™ 9900 backdoor was inspired by the body of an octopus. “The tentacles on my design represent different people. The one thing that links them together is a body, which represents BlackBerry,” Genesis described. As a BlackBerry user, he attests to how his BlackBerry smartphone keeps him connected to his barkada.

BlackBerry Bold 9790 backdoor design by Mick Perez
Mick Perez, a Fashion Design and Marketing student, designed a backdoor for the BlackBerry® Bold™ 9790 with black and white geometrical design inspired by the Celtic sisters knot. “In pop culture, it symbolizes love and friendship,” he said. He used black synthetic leather for the edgy triangle cut-outs and placed them on the backdoor of the BlackBerry Bold 9790. “I pasted the triangle spaces apart on the backdoor creating connecting lines to draw a network because I also want to show the connection among the barkada.”

BlackBerry Torch 9860 holster design by Reese Lansangan
Fashion Design and Marketing student Reese Lansangan had something quirky and unique in mind for her BlackBerry accessory. Inspired by the Decoden trend in Japan, which puts together diverse and seemingly random objects to create a whimsical design, she gathered small pieces of toys she has collected through the years and created a colourful and youthful holster for the sleek and modern all-touch BlackBerry® Torch™ 9860.

BlackBerry Torch 9810 holster design by Thonee Llaneras
Being someone who likes to stand out, Fashion Design student Thonee Llaneras made sure he did so with his BlackBerry® Torch™ 9810 holster design. With only simple materials like paper and a cutter, he came up with an elegant branch-inspired piece. “I was inspired by how BlackBerry makes connections with other people. Each branch has a connection with another branch,” he said.

BlackBerry Curve 9380 holster design by Leby Lipata
Leby Lipata worked on a holster for the BlackBerry® Curve™ 9380. This Fashion Design student’s design stood out, using beads, feathers, and three hand-painted masks, all from Divisoria. He contrasted the BlackBerry Curve 9380’s sleek lines and all-touch surface with a festive and intricate piece, showing the different personalities in a barkada.

BlackBerry Curve 9360 holster design by Wangyu Sajorda
Working around his inspiration from an MRT ride, Fashion Design student Wangyu Sajorda based his BlackBerry® Curve® 9360 holster design around a raindrop. Creatively using dried glue from a glue gun and acetate, he was inspired by his emotions to come up with a one-of-a-kind BlackBerry accessory.

BlackBerry Curve 9320 charm design by Pinky Magalona
Meanwhile, Pinky Magalona, Fashion Design and Marketing student, showed off her love for music by creating a microphone charm for the BlackBerry® Curve™ 9320. “Thinking of the word barkada, the best symbol or thing that I can describe about it is a mini microphone,” she said. “When a group of friends uses it in karaoke bars to sing and have fun, it becomes an instrument of joy and laughter.”

BlackBerry Curve 9220 charm design by Chaley Tiu
Chaley Tiu, one of the students of the Fashion Design program, went for an animal theme and created bunny ears as charms for the BlackBerry® Curve™ 9220. She drew inspiration from Louis Vuitton’s bunny ears head piece in their Fall 2009 fashion show. “I thought of putting character to the smartphones by doing animal ears. Different members of the barkada can have their animal ear counter parts or everyone in the group can have the same style of animal ears in different colors,” she said.

The BlackBerry 7 line-up at the SoFA Graduation Show
The designs of the students for BlackBerry 7 smartphones were showcased at the runway of SoFA’s Graduation Show 2012, co-presented by BlackBerry.

With these creations, the young designers from SoFA have showcased how one can make BlackBerry 7 smartphones even more special as personal purchases or gift suggestions to one’s barkada. With RIM’s special Christmas offers, Filipinos can enjoy up to 35% off on BlackBerry smartphones from authorized retailers, enabling more barkadas to experience the richness of BlackBerry® Messenger (BBM™). Instantly connect with your friends, exchange memories in real time, and share memorable photos, videos, and voice notes, wherever your loved ones might be in the world.

Tune into www.facebook.com/BlackBerryPH or follow @BlackBerryPH to find out more about these exciting offers.