Sony Ericsson launches 2 new Android Smartphones, Xperia Ray and Active
In an event held last Friday (October 7) at the SM North EDSA Cyberzone, Sony Ericsson Philippines launched 2 new exciting smartphones to add to their lineup. These two new Android smartphones include Sony Ericsson Xperia Ray and Xperia Active, which brings a lot of buying option for Android fans out there. Just recently, Sony Ericsson also unveiled the Sony Xperia Play, the first Sony-Playstation certified smartphone.
By bringing 3 new Android phones in the country, Sony Ericsson is really hoping to gain the leadership in Android market share.
“By working closely with Sony to incorporate Sony technology innovations into mobile, we are best equipped to provide a superior experience of Android. We’re aiming for the lead position in the Android arena and with products such as Xperia™ ray, Xperia™ active and Xperia™ PLAY, we are moving closer,” said Dennis Manzano, Sony Ericsson General Manager.
Sony Ericsson Xperia ray
Xperia ray is an elegant smartphone with a side profile of only 9.4mm and a 3.3-inch touchscreen. The Xperia ray’s body is based on a genuine aluminum frame, visible on each side of the display. The front face is made of clear black scratch resistant glass with integrated touch keys. It also packs an 8.1-megapixel camera with Exmor R™ for mobile and the Reality Display with Mobile BRAVIA Engine, as well as a front-facing camera for self-portraits and video chats. The Xperia ray also represents power and speed, and has a battery similar in size to larger smartphones.
SRP: PHP 17,500
Sony Ericsson Xperia active
Xperia active aims for consumers with a fit and active lifestyle, being dust-proof, scratch-resistant and water resistant. The smartphone also incorporates wet finger tracking, ensuring great performance even when the phone or the user’s fingers are wet. The Xperia active comes with sports apps such as iMapMyFitness plus built-in GPS, barometer and compass functionality. With a 3-inch screen and running the latest Android platform for smartphones (Gingerbread 2.3), the phone features Reality Display with Mobile BRAVIA Engine, a 5-megapixel camera with HD video functionality, and a powerful 1Ghz processor.
SRP: PHP 15,500
Both smartphones carry Facebook inside Xperia, which makes Facebook immediately accessible to one’s picture gallery, music player, phonebook and calendar; and the Sony Ericsson exclusive Timescape application, which brings all communication with one contact, whether email, SMS or calls, into one place. Another new Sony feature available in both handsets is xLOUD, a feature that enhances and improves volume in the loudspeaker during playback.