Starbucks VIA Ready Brew Coffee coming Sept. 29


Good News for coffee lovers and Starbucks patrons! Starbucks Corp. will be selling its instant coffee VIA Ready Brew in a larger market. The Starbucks VIA instant coffee will roll out in the U.S. and Canada by September 29.

Via has been available both in Seattle and Illinois since February of this year.

“We were overwhelmed and humbled by the positive response from our customers and partners after tasting Starbucks Via,” said Howard Schultz, chairman, president and CEO, in a statement.

Starbucks VIA™ Ready Brew is made by adding hot (or cold) water to a cup, which brews the coffee in an instant. The product is pre-portioned into single-serve packets and will be packaged in books of three or boxes of 12. The suggested retail price for the U.S. will be $2.95 for three and $9.95 for 12, making a great cup of Starbucks® coffee less than $1 each.

I wonder when it will be available internationally?