Steve Jobs Speaks Up About New Development Policy for iPhone OS

Exchanging emails with the CEO of TaoEffect, the co-founder of Apple defended their decision regarding their new development policy that sparked negative reactions from the application makers industry.Steve-Jobs

Greg Slepak sent an email to Steve Jobs that the general reaction for the new policy is not favorable to Apple and cited one example from John Gruber of Daring Fireball.

Jobs replied that Gruber’s post is “very insightful and not negative.” It turned out that the one Jobs is pointing to is a second post by Gruber already.

Gruber was pointing out that Apple was trying to make sure that no other company would be able to establish a de facto standard software platform on top of Cocoa Touch, something that happened with Microsoft. Gruber also pointed out that “cross-platform software toolkits have never – ever – produced top-notch native apps for Apple platforms.”

So Slepak responded by saying that in any case Apple is “limiting creativity itself.” He claimed that there are “amazing” applications written from cross-platform frameworks.

Jobs then finally replied, almost immediately, that “We’ve been there before, and intermediate layers between the platform and the developer ultimately produces sub-standard apps and hinders the progress of the platform.”

The entire exchange between Slepak and Jobs can be accessed through this link.