‘The Lorax’ leads weekend box office

The Lorax Box Office

The box office title belonged this weekend to The Lorax, with the 3D animated film raking in a massive $70.7 million in North American (U.S. and Canadian) ticket sales.

The big-screen version of the classic Dr. Seuss children’s book also exceeded industry forecasts, as the movie posted the biggest opening in history for a non-sequel animated flick. The title had been held by The Incredibles, which grossed $70.5 million in its opening weekend in 2004.

The Lorax, featuring the voices of Danny DeVito, Ed Helms, Zac Efron, Taylor Swift and Betty White, picked up an “A” rating from CinemaScore moviegoers, suggesting that it should benefit from positive word of mouth in the weeks to come.

Coming in distant second was Project X with $20.8 million, while last week’s topper, Act of Valor, dropped to third place with $13.7 million. The weekend’s top five earners were rounded out by Safe House, which earned $7.2 million, and Tyler Perry’s Good Deeds, which took in $7 million.

Check out the trailer for The Lorax below: