U.K. Bans “Irresponsible” Dakota Fanning Perfume Ad

Dakota Fanning Marc Jacobs Perfume

Young Hollywood star Dakota Fanning’s latest perfume advertisement has been banned by a U.K. watchdog for being “irresponsible” and too racy.

The Advertising Standards Authority said that the magazine ad for Marc Jacobs’ Oh Lola! perfume was done in a way that it could be interpreted as sexualizing a child. “We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality,” the watchdog said in a statement. “Because of that, along with her appearance, we considered the ad could be seen to sexualize a child. We therefore concluded that the ad was irresponsible and was likely to cause serious offence.”

The ad shows the 17-year-old Fanning in a short, thigh-length dress. The young star is also holding a large, flower-topped bottle of the perfume that rests between her legs. Coty UK, which manufactured the perfume, rejected the ASA’s ruling, saying that although the ad is “provoking” it is not “indecent” as the watchdog suggests. The ad first appeared in several magazines in August this year.