Video Site Ustream Gets $ 75 Million Boost

Ustream.tvUstream is looking more and more like a legitimate threat to the throne of YouTube as the king of video Web sites. Japanese investors injected a $ 75 million investment into Ustream, with the additional capital intended to help the site broaden its market base in the United States and Asia Pacific.

Ustream currently serves more than 50 million viewers a month and chief executive John Ham believes that the investment from Japanese telecommunications and Internet giant Softbank will go a long way in helping the site attract more users and compete with Google-owned YouTube, which has dominated the video hosting market for so long.

Online video streaming and hosting are two of the emerging battlegrounds on the Internet, with several sites competing for the attention of millions of users and billions in potential revenue.

Ustream allows users to broadcast their own channels live. It attracted millions of viewers when it broadcast US President Barack Obama‘s inauguration last year.