Warner Music videos blocked from YouTube
This weekend videos from Warner Music Group began to disappear from YouTube. The reason for this according to LATimes is that the negotiations broke down over licensing fees for Warner’s music videos from sources they say familiar with the discussions but not authorized to speak publicly.
YouTube via its blog hinted the people about the parting of ways between them and Warner Music group.
“That said, despite our constant efforts, it isn’t always possible to maintain these innovative agreements. Sometimes, if we can’t reach acceptable business terms, we must part ways with successful partners. For example, you may notice videos that contain music owned by Warner Music Group being blocked from the site. Don’t worry – if you receive a takedown notification, you will have a couple of options to choose from in order to keep your original video creations up. Check out Audioswap, a one-of-a-kind library of pre-cleared music ready for you to drop into your videos any time.”
Warner Music on the other hand issued a statement Saturday, saying that they are finding ways to come up with a resolution that would return its artists’ content to YouTube.
“Until then, we simply cannot accept terms that fail to appropriately and fairly compensate recording artists, songwriters, labels and publishers for the value they provide,” Warner said in the statement.
How can the Music Companies/Labels earn from this kind of agreement?
Under the YouTube terms, they earn either a minimum fee of less than a penny every time a music video is viewed on the site or a split of advertising revenue, whichever revenue is bigger.