World’s Strongest Beer Sold in Stuffed Animals
A Scottish company is under fire after it sold a special beer encased in the carcass of dead animals. Fraserburgh-based BrewDog earned criticism left and right after its The End of History beer products were sold in special bottles made from stuffed stoats, squirrels, and a hare.
The End of History is 55 percent alcohol, considered the strongest beer ever made. BrewDog produced 12 bottles of the beer, which sold for $770 each. However, what really caught the public’s attention more than the beer’s price and strength was its packaging, which animal rights activists called “perverse” and cruel.
The company defended its bizarre packaging gimmick, saying that the animals were not killed for the purpose of being used as bottles. The company said some of the animals were killed on the roads. BrewDog co-founder James Watt said the controversial packaging was in keeping with their reputation as a convention-busting company. “The impact of The End of History is a perfect conceptual marriage between taxidermy, art and craft brewing. The bottles are at once beautiful and disturbing — they disrupt conventions and break taboos, just like the beer they hold within them.”
The End of History quickly became part of history, as all 12 bottles were sold within four hours of their release.