AXN Presents ‘The Apprentice Asia’

The Apprentice Asia, which will air exclusively on AXN has two contenders from The Philippines. They are Celina Le Neindre and Jonathan Yabut.

PRESS RELEASE:

After four seasons of The Amazing Race Asia, AXN returns yet again with another made-in-Asia-for-Asia Original Production – The Apprentice Asia!

Filmed in Singapore and Kuala Lumpur, the Asian adaptation of the US reality series is based on the format created by reality TV guru Mark Burnett (The Voice, Survivor) and produced locally by Fremantlemedia Asia, a leading global entertainment company. The face of the show is aviation tycoon and Forbes Asia’s 2010 ‘Asia Businessman of the Year’, Tony Fernandes, most well-known for turning around Air Asia and breaking even within a year of taking over. Twelve candidates from around Asia will vie for the honor of becoming Asia’s very first Apprentice, with the winner walking away with the opportunity to work for Tony in one of his enterprises.

Also on board are Mr. Fernandes’ advisors – Tune Hotels’ Group CEO, Mark Lankester, and Expedia Asia’s CEO, Kathleen Tan – both highly accomplished in their own fields. Having led Tune Hotels’ growth to 27 properties in the region, Mark recently won the ‘Outstanding Entrepreneurship Awards 2012’ at the Asia Pacific Entrepreneurship Awards.

Meanwhile, Expedia Asia’s Kathleen was instrumental in driving the commercial success of AirAsia, championing its launch in China. She has also crowned the ‘Marketer of the Year’ at the Web In Travel Annual Conference 2012.

AXN has searched the region for the best business entrepreneurs keen to work for Mr. Fernandes. Representing seven countries in the region (Singapore, Malaysia, China, India, Indonesia, Thailand, and the Philippines), the top 12 come from an interesting myriad of backgrounds in entertainment, food

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