Pedigree’s Slow Motion Dog Commercial

Pedigree’s Slow Motion Dog Commercial

Pedigree’s new commercial featuring dogs in super slow motion is going viral. According to CREATIVITY-online, the director used a Phantom camera at 1,000 fps (frames-per-second) to capture the dogs in action.

Director Bob Purman explained how they’ve achieved the shots using two spots, a “Catch” and a “Jump” execution:

“The ‘Catch’ spot was to be a series of shots of dogs looking with anticipation as a piece of dog food is flying through the air towards them. We shot close-ups of the dogs at 1000 fps. The result was really wonderfully anthropomorphic. The super slow motion really captured this intense sense of desire in the dogs’ eyes. To me it was equal parts awe inspiring and hilarious to see so rich a palate of personality in a dog’s facial expressions. A few days after the shoot I started to get emails from Mark, Steph and the editor Chris Parkins with the different iterations of the spots cut to different music selections, all of them interesting for different reasons. But then they put footage from the two spots together to form this new greater whole that really exploits the dynamics of the dogs’ athleticism and their emotive personality in slowed time.”

Watch:

Leave a Reply

Your email address will not be published.

Phil Simms Names His Pick For NFL’s Greatest Player Ever
News Sports

Phil Simms Names His Pick For NFL’s Greatest Player Ever

Published by The Spun By Andrew Holleran Phil Simms has played with and covered a lot of great football players over the course of his lengthy career. One stands above the rest, though. The former NFL quarterback turned broadcaster wished Tom Brady a happy 45th birthday on Wednesday. In his birthday message, Simms called Brady […]

Read More
Asian stocks rise on upbeat data, Fed hawks lift dollar
Finance Media News Politics

Asian stocks rise on upbeat data, Fed hawks lift dollar

Published by Reuters UK By Kevin Buckland TOKYO (Reuters) – Asian stocks rose on Thursday, taking cues from a strong rally on Wall Street after robust economic data and upbeat corporate guidance boosted investor appetite. The dollar hovered near its highest this week after Federal Reserve officials continued to stress that policy tightening is far […]

Read More
Powerball lottery: Did you win Wednesday’s 2M Powerball drawing? Winning numbers, live results (8/3/2022)
Media News

Powerball lottery: Did you win Wednesday’s $202M Powerball drawing? Winning numbers, live results (8/3/2022)

Published by NJ.com The Powerball jackpot for Wednesday’s lottery drawing has climbed to an estimated $202 million, with a cash option valued at $119.5 million. The drawing will be held at 10:59 p.m. and be televised on WABC-7 in New York City and Fox 29 in Philadelphia. No one across the country hit Monday’s $191.1 […]

Read More