Apple Creates Flash Alternative

apple-adobe-logoThe battle saga between Apple and Adobe seems far from over after reports surfaced that Apple is developing its own version of Flash, a motion graphics and animation software that integrates multimedia, graphics, animations and interactivity into a single runtime environment or what is called “rich internet applications (RIA)”.

The name of Apple’s version is Gianduia (after an Italian hazelnut chocolate) which was first introduced by Apple last summer at the World of WebObjects Developer Conference (WOWODC). WOWDC is an independent conference coinciding with Apple’s own Worldwide Developer Conference (WWDC).

Reports indicate that the use of a standards-based framework technology seems the appropriate move for Apple after it made its stand against Adobe Flash.

There is a current move for the US Department of Justice and the Federal Trade Commission to investigate Apple’s probable antitrust violations after it shut down the probability of using non-Apple-approved languages for application development for the new iPhone OS 4.