Bravo, Kogan: Australian website implements world’s first IE7 tax

Kogan Internet Explorer 7 Tax

Internet Explorer 7 sucks big time. If you want to stick with that primitive web browser go right ahead, but please be advised that Kogan has started imposing a 6.8 % tax on all products purchased on its site using IE7. And yes, the Australian online electronics dealer is not kidding.

If you visit Kogan’s site using IE7 you get this message:

“It appears you or your system administrator has been in a coma for over 5 years and you are still using IE7. To help make the Internet a better place, you will be charged a 6.8% tax on your purchase from This is necessary due to the amount of time required to make web pages appear correctly in IE7.”

Of course Kogan doesn’t really expect anyone to pay the surcharge, but it wants to help make the Internet a better place.

“The way we’ve been able to keep our prices so low is by using technology to make our business efficient and streamlined. One of the things stopping that is our web team having to spend a lot of time making our new website look normal on IE7. This is an extremely old browser, so from today, anyone buying from the site who uses IE7 will be lumped with a 6.8% surcharge – that’s 0.1% for each month IE7 has been on the market.”

What do you think of Kogan’s IE7 tax?