Celebs Sign Off Social Media for AIDS Charity
Celebrities led by Alicia Keys and Lady Gaga are temporarily pulling the plug on their Twitter and Facebook accounts in order to focus on raising at least $1 million to help save children from AIDS.
Keys is spearheading the Digital Life Sacrifice program for her Keep a Child Alive charity, which aims to provide assistance to families in India and Africa whose members are afflicted with AIDS. To support the Digital Life Sacrifice, Keys, Gaga, Usher, among others will sign off from all social media beginning on Wednesday, and would return online only after the charity event raises $1 million.
Other celebrities who have signed up for the charity work include Kim Kardashian, Justin Timberlake, Serena Williams, Ryan Seacrest, and Keys’ husband, Swizz Beatz. The celebrities have also filmed their so-called last tweet and testament. And to make the charity event more effective, Keys said they are making a campaign ad where the celebrities would be lying in coffins to signify their “death” in the online social media universe.
“This is such a direct and instantly emotional way and a little sarcastic, you know, of a way to get people to pay attention,” Keys said.