It’s doomsday for the Bratz
After a four-year legal dispute with MGA Entertainment, Mattel, makers of Barbie doll, won a court order prohibiting MGA from making and distributing Bratz dolls that were found to violate Mattel copyrights.
“It’s a pretty sweeping victory,” Mattel attorney Michael Zeller told the Associated Press.” They have no right to use Bratz for any goods or services at all.”
District Judge Stephen Larson in Riverside, California, yesterday granted Mattel’s demand to stop MGA from making most of its pouty-lipped dolls that have contributed to a drop in Barbie sales since being first sold in 2001. A jury earlier found that a Mattel designer came up with the Bratz name and characters and secretly took the idea to MGA.
The verdict was a dramatic defeat for MGA but Bratz fans shouldn’t be so sad. Girls will still be able to put them on their gift lists this Christmas. Judge Larson allowed MGA to wait until the holiday season ends before they remove the toys from store shelves.
Photo: Los Angeles Times