Lindsay Lohan wants financial firm E-Trade to pay her $ 100 million for using her name without permission. Lawyer Stephanie Ovadia said E-Trade’s advertisement involving a baby called “milkaholic Lindsay” violated Lohan’s right to privacy. The lawsuit filed earlier this week also wants E-Trade to stop airing the ad, which first went public during the Super Bowl in February.

In the ad, a baby boy is apologizing to his girlfriend for not calling the night before. The girlfriend then asks the boy if “that milkaholic Lindsay wasn’t over.” Baby Lindsay then appears on the screen saying “Milk-a-Whaaat?”

Ovadia said it was obvious that E-Trade was capitalizing on the popularity of Lindsay Lohan. She said that E-Trade is “using her name as a parody of her life.” However, a spokesperson for Grey Group, which made the advertisement for E-Trade, said that “Lindsay” was picked as it is a popular baby name and because it “happened to be the name of someone on the account team.”

Video: E*TRADE Baby – Girlfriend