Nokia X launched in the Philippines
Manila, 11 March 2014 – Nokia today announced the launch of Nokia X, part of the new Nokia X family of affordable smartphones that run Android™ apps, in the Philippines. This new device is the perfect introduction to the world of Android apps, coupled with signature Nokia experiences, and the most popular Microsoft services.
The Nokia X features Nokia’s renowned quality and design, with a fresh, tile-based user interface inspired by our Lumia family. It comes with Fastlane, a screen that lets people switch between their favorite apps more smoothly. People can access curated, quality-tested apps from Nokia Store, more than a dozen third-party app stores and by sideloading. All devices are also pre-loaded with a variety of very popular third-party apps and games.
“We believe this unique combination will resonate with consumers around the world and set a great precedent for the level of quality that can be achieved in the fast-growing, affordable smartphone segment.” said Gary Chan, Head of Marketing, Pan Asia, Nokia.
“We are happy to be one of the first countries to launch the much anticipated Nokia X,” said Karel Holub, General Manager, Philippines, Nokia. “The Nokia X would be a great device for Filipinos with Fastlane, signature Nokia experiences and a number of third party apps, in addition to a sturdy and attractive build at an affordable price.”
Out of the box, users can enjoy signature Nokia experiences including free* HERE Maps, with true offline maps and integrated turn-by-turn navigation, and Nokia MixRadio for free music streaming and downloadable playlists. The Nokia X is also an affordable introduction to popular Microsoft services, including free cloud storage using OneDrive.
Nokia X: an affordable introduction to the X family
The Nokia X, a beautifully crafted smartphone with Nokia’s signature design approach and bold, bright colors. At only 10.4mm thin, the slim, durable monobody design features a 4” capacitive WVGA touch screen that provides great readability, and exchangeable back covers that come in a variety of statement colors. Inside, the device runs on the Nokia X Software Platform and is powered by a 1Ghz dual core Qualcomm Snapdragon processor.
The Nokia X features two screens: home, which features a fresh, tile-based design and Fastlane. Fastlane is a dynamic record of how people use their phone, day-by-day, moment-by-moment. It captures everything people love: they need only to swipe once from the homescreen to access Fastlane, see a record of recent activity, and switch between their favorite apps, smoothly. Fastlane has been completely re-imagined for the Nokia X family. People can return a missed call by calling or texting, accept or decline calendar invitations, or control the music player – all from within the Fastlane view. Fastlane is also more customizable and socialfriendly than ever. People can select what appears on their Fastlane feed, read notifications from their social networks and update their status from within Fastlane, making the experience even more productive.
Product specifications and availability
The Nokia X is now available in GMA and within the week in key provincial areas for SRP of Php 5,990. The Nokia X will be available in bright green, bright red, black and white.
Additional specifications for the Nokia X:
• 4’’ capacitive touchscreen
• 1 GHz Qualcomm Snapdragon Dual Core Processor
• 512MB RAM
• 3MP camera
• Dual SIM
• Up to 32GB expandable memory
• 1500 mAH battery
• Satellite GPS
• Available colors: Bright Green, Bright Red, Black and White