Purple reigns. Purple reigns.

Forget Prince. This is not about him.

Purple is one of the hottest colors for kids right now. They love purple shirts, Harry Potter purple lightning bolts and the acid-tripping purple dino Barney.

But are they going to eat their salads with some purple tomatoes on it?

Recently, a group of British scientists have developed purple tomatoes which they hope may be able to fight cancer. They may look a bit like plums but these tomatoes contain nutrients more commonly seen in dark berries helped prevent cancer in mice.

Researchers from the John Innes Centre in Norwich, Great Britain have obtained genetically modified tomatoes rich in anthocyanins. The study, published in Nature Biotechnology, found mice that ate the tomatoes lived longer.

Using genes that help color the snapdragon flower, the researchers discovered they could get the tomatoes to make anthocyanins — turning the tomato purple in the process.

Anthocyanins are the source of the blue, purple and red color of berries, grapes and some other fruits and veggies. These pigments are also considered to offer defense against cardiovascular disease and age-related degenerative diseases.

Locals who have tasted the hybrids have different reviews and researchers are working on a cross with the popular Sungold cherry tomatoes to boost the flavor.

I don’t know about you but I want my tomatoes red. Tomatoes are supposed to be red, right?
Heinz has purple ketchup but it doesn’t taste any better than the original. We only buy it because it’s EASY SQUIRT.

A year ago a purple carrot was launched, but you never see it in the shops. What’s next?