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Spotify Emerge Cycle 1 winner Shehyee reaches out to bigger music fanbase with TM endorsement


(L-R): Globe Senior Advisor for Consumer Business Dan Horan and Director for TM Brand & Portfolio Management Trina Sebastian award rap superstar Shehyee as the winner of Spotify Emerge Cycle 1. Joining them is Spotify Managing Director for Asia Sunita Kaur.

Rap superstar Shehyee is set to dominate the local music scene after winning the first cycle of Spotify Emerge, where part of his winnings include an endorsement contract with Globe Telecom value brand TM, allowing him to reach out to a bigger music fanbase together with fellow TM endorsers and musicians Parokya ni Edgar, Abra, Loonie and Dello.

TM’s participation in Spotify Emerge is part of its foray into music through its consumable data plan GoSURF, where TM customers can enjoy free access to Spotify for as low as P10 valid for 1 day with GoSURF10.

“Shehyee’s recent victory as the first cycle winner of Spotify Emerge in the Philippines and in Asia only proves that OPM music in the Philippines is very much alive. Shehyee is the perfect embodiment of today’s youth whose passions include music, and we are excited to see what his musical talent will bring to the industry. We are proud that Shehyee is a Ka-Republika and that he represents the musically-inclined Pinoy. For sure, a lot of our TM customers into music can relate to him and his success story,” says Trina Sebastian, Director for TM Brand & Portfolio Management.

Known as one of the fastest-rising stars in the local hip-hop scene, Shehyee first rose to fame as one of the champions of the FlipTop battle rap league and is now standing among the ranks of previous Spotify Emerge winners such as Bastille and Macklemore & Ryan Lewis.

“It’s an honor to be named the first Pinoy Emerge artist,” says Shehyee. “Thank you to everyone who listened, liked, and shared my music on Spotify. Spotify Emerge powered by Globe has given me the chance to showcase my music not only to my fellow Filipinos but to the rest of the world.”

Spotify Emerge offers unique insights into up-and-coming music talent across Asia by leveraging Spotify’s wealth of data to identify ten emerging artists from the region, based on their virality (increase in streams and shares week on week). The winner was chosen by Spotify and Globe fans through a mixture of streams, follows and shares.

TM customers can get Spotify for free with every registration to GoSURF10. Each GoSURF promo comes with a separate mobile data allocation specifically for music streaming. Customers can get free Spotify Premium starting at GoSURF299 and up.

For more information on GoSURF on TM, visit http://republikatm.ph/promo/gosurf.