Starbucks raises prices of specialty drinks, cuts costs of simple ones
Starbucks is raising the prices on some of its drinks, with the price changes already taking effect in stores in several cities, The Wall Street Journal reported on Thursday.
The coffee giant will charge up to 25 cents more for some specialty beverages—for example, Frappuccinos and macchiatos—though it will charge less for some basic drinks. An additional espresso shot or an extra dose of milk or syrup also will cost another 10 to 15 cents.
The price changes will vary by region, according to the newspaper. The new costs are being introduced in some markets, but the rest of the US is expected to adopt the new scheme in a couple of months.
Starbucks has seen sales drop in the recession as cash-strapped consumers visit the coffee shops less often.