Warner Bros. to Stream Movies on Facebook
Renting and watching movies could soon be as easy as logging on to Facebook.
In a move that once again proves the increasing viability of social networking as a marketing platform, Warner Bros. announced that it would soon start streaming some of its movies on Facebook. The service would first be offered in the United States, where users would be given 48 hours to watch the movie of their choice for a fee of 30 Facebook credits or around $3. Warner Bros. said the first film that would be made available is “The Dark Knight,” which earned a posthumous Oscar in a supporting role for Heath Ledger as The Joker. Other titles will later be added.
“Making our films available through Facebook is a natural extension of our digital distribution efforts,” Warner Bros. said in a statement. The move is a first by a major production company and could signal a new battlefield for the main players in the movie streaming war. Success of the Warner-Facebook tie-up is expected to pose problems for Netflix, currently considered the leader in the film streaming market.