What does the colour of your brand say about you

colorYou should never underestimate the power of colour when fashioning a new brand identity for your organisation. Some of the biggest companies in the world not only have an instantly recognisable logo, but many are also associated with a particular colour.

Different shades can say a great deal about your enterprise and what it stands for, and you should remember this when purchasing new shirts and other pieces of uniform for your staff. Here are just a few things to consider when designing a fresh brand for your business.

Colour psychology
You may not realise it, but our brains react differently when we see certain colours. Obviously, red is linked with danger, while pink tends to make us think of feminine things. It is important that the colour you choose to market your company sets the right tone from the word go. Financial organisations are said to favour blue hues, as these are supposed to reflect trustworthiness, which is exactly the kind of message that banks and lenders want to get across.

Unsurprisingly, green is popular with firms that want people to see that they care for the environment and darker shades of the colour can also be associated with wealth and prestige. Purple, on the other hand, reflects creativity and is symbolic of a business that thinks outside the box.

What colours do your rivals use?
Before you commit to a particular colour, you should assess what shades your rivals are renowned for. It would be very foolish to attempt to mimic one of your main competitors, as they will have already built up a strong identity based on this colour.

Instead, you should go in a different direction and build up a fresh and exciting brand of your own. This will work in your favour once your enterprise has started to build a reputation in your particular industry.

Look at what is popular in other countries
Most companies have ambitions of expanding beyond their native country and you should identify which particular markets you would like to target before choosing a colour for your brand.
Hues that are popular in one part of the world may not be effective in others, so do your research.

Don’t overcomplicate things
While it is a good idea to use colours that make your company stand out, it is possible to overdo things. You should try to use complimentary colours, as these will usually appeal to the wider public. Selecting a bright yellow background with pink lettering is more likely to give potential customers a headache than encourage them to buy your products.

That said, you don’t want to play it too safe either. An organisation is hardly going to inspire people by adopting a brand that is based on pale shades of grey. This highlights just how tricky it can be to strike the right balance.

Don’t limit yourself too much
The colour you choose can help you blaze a trail in your particular industry and it would be extremely risky to one day completely change your brand.

However, this doesn’t mean you have to stick with one colour for every single part of your business and sometimes it is advisable to mix things up a little bit in order to keep things fresh. Take Coca-Cola for example. The fizzy drinks giant is famous for its red and white logo, but its Diet Coke and Coke Zero products are associated with white and black respectively, and this doesn’t appear to have done it any harm at all.

Click here if you are looking to buy branded polo shirts for your employees.